The problem here often isn't with the content or a technical or design issue either. Actually, the problem is usually that you just don't know where to start so you stall and deal with the things on your list that are easier to progress. 

 

A 2025 global survey by CMS platform Storyblok found that nearly half of businesses asked were unhappy with their website - even after significant investment in it - and over a third of ecommerce businesses said their site had caused genuine embarrassment in front of a customer or stakeholder. So, if a website project has been sitting on your to-do list for months, you're not alone.  

Most people don't ignore their website completely. Over the years, they'll do the odd update - a new team member, some fresh photos, an updated price list; whether you're able to do them yourself, or rely on your developer for site updates, those small edits should be easy enough to make - and are definately worth doing. But there's often a much bigger question to consider: does your website say what the business does now, in a way that makes sense to someone landing on it for the first time? And is it giving you the results you want? 

 

This kind of review and update is a different job entirely, and it doesn't fit into a spare twenty minutes between meetings.  

 

Putting off a job like this isn't a sign that you don't know your business well enough, most people who do this know their business extremely well. The issue for most people I talk to, is that they don't have a way of turning that knowledge into a sensible plan of action. 

Yes, very much so. I'm going to tell you a story, of a Peterborough accountant - let's call her Claire (she isn't real but is drawn from many of the conversations I have).  

 

Claire had "sort the website" sitting near the top of her to-do list for the better part of two years. Not because she didn't care about it - she cared a lot and that was part of the problem. Every time she opened a blank document to write the homepage updates she felt she needed, she'd get a few lines in, decide it didn't sound right, get frustrated and leave it.  

 

Eventually, Claire realised she wasn't even looking anymore, she felt so stuck by the whole process she'd stopped trying to make the changes, and had instead started apologising for the website whenever she sent someone the link. 

 

This is also something we see a lot in our it'seeze Trust Pilot reviews. Emma, for example, said "I had been putting it off for a while but the process was simple."  

The first step isn't the writing, it's always taking a step back to understand your business and audience, and then making sure the website is doing the right job. You need a plan for the website and a structure for the work, having someone else to take you through that process can make all the difference. What you want isn't "tell me everything about your business" - that's the same blank-page problem in a different form. Instead, what really helps is a smaller set of questions, asked one at a time, in an order that builds naturally toward a website that makes sense - and actually reflects the business as it is now. 

 

The shift can happen in a single conversation. Once Claire had someone asking the questions in the right order, the same information that had felt impossible to organise on her own came out easily, almost without her noticing it was happening. The actual writing afterwards took an afternoon. The two years before that were never really about the words. 

 

In short: if a proper website update has been sitting on your to-do list longer than you'd like to admit, it's probably not because you don't know how to log in, or because you don't know your own business well enough to explain it. It's because the bigger rewrite is a different job to the small edits you can do on your own, and nobody's broken it into a first, manageable step. Once you've got that first step, most of the complexity becomes clearer. 

 

If any of this sounds familiar, a free website health check is a low-pressure way to find the first step - and with no obligation to go any further. Or get in touch, I'd love to talk.